the League of Professional Fighters (PFL) announced a long-term strategic partnership with Captions which will see the premium experiences company take a minority stake in the mixed martial arts organization (MMA).
As part of the investment, Legends will help create and execute unique and premium experiences and opportunities for sponsors, partners and fans.
The 360-degree partnership will focus on the development and optimization of a range of services, including sponsorship sales, ticketing, global planning, hospitality services, venue opportunities, technology solutions and marketing. development of a new generation PFL training and production center.
“The PFL leadership team has created a unique and growing MMA league that is well positioned for expansion in the years to come,” said Legends President and CEO. Shervin Mirhashemi. “We are excited to leverage the momentum of PFL and deliver innovative and impactful solutions that will drive business and further accelerate growth. “
The announcement comes just days before the start of an exciting month in MMA with the PFL Playoffs. The PFL is hosting their knockout tournaments on August 13, 19 and 27 at the Seminole Hard Rock Hotel & Casino in Hollywood, Florida.
“Legends is an industry-strength partner in areas that can turbo-change PFL business,” said PFL President and Founder, Donn Davis. “Legends’ business partnership and equity investment will accelerate PFL’s momentum and growth as we strengthen our audience and our business on our position as the # 2 MMA company in the world.”
“With 550 million fans worldwide, PFL is poised to capitalize on the underserved MMA market,” added the CEO of PFL., Peter Murray. “We are thrilled to partner with the world-class Legends organization and team to create unique and powerful opportunities for sponsors, partners and fans that are not available in any other sports league.”