3H Group and LBA Hospitality form a strategic alliance for future growth

DOTHAN, Ala .– (COMMERCIAL THREAD) – Today, LBA Hospitality, based in Dothan, Alabama, and 3H Group, headquartered in Chattanooga, Tenn., Announced the formation of their new strategic alliance, which enables LBA Hospitality and 3H Group to expand their respective companies while remaining focused on expanding their hotel management platform. As evidenced by historic accomplishments, both companies are leaders in hospitality management and development, and this alliance prepares them for continued success as they merge their shared vision and expertise.

By forming this alliance, each company can capitalize on its respective strengths. For 3H Group, this means focusing on hotel development, asset management and owner representation. For LBA Hospitality, that means expanding its award-winning third-party hotel management program across the United States.

“This alliance is a strategic step in our overall growth that will position our businesses for the future and allow our teams to share best practices to achieve the best performance within the hospitality industry,” said Hiren Desai, president and CEO of 3H Group.

Like-minded companies have extensive hotel management experience with over 90 properties in 11 states among their portfolios. 3H Group and LBA Hospitality have been recognized for their passionate corporate culture with common values ​​of teamwork and respect for partners.

“Partnering with 3H Group will propel us toward achieving our business goals across the United States, and we look forward to accomplishing great things together,” said Beau Benton, president of LBA Hospitality. “LBA proudly empowers its employees and we find common ground with Hiren, the 3H group team and their culture of respect and service. ”

Beyond their strong work ethic, commitment to hospitality, and a service-centric approach, 3H Group and LBA Hospitality also share a history of philanthropic outreach in the communities where they work. Employees of both companies have given countless hours and significant monetary donations to nonprofit organizations, with overlapping areas of focus on healthcare, education and housing.

The companies intend to retain all positions under this new relationship with plans for rapid growth across the United States and an initial focus on identifying best practices, cost benefits, as well. as on the evaluation and improvement of efficiency through the sharing of technology and human resources. 3H Group and LBA Hospitality plan to share a regional office in Chattanooga as well as retain LBA Hospitality’s existing headquarters in Dothan, Ala.

About LBA Hospitality

Founded in 1973, LBA Hospitality is one of the leading hotel management, development and consulting companies in the United States. With an extensive portfolio of hotels located in the South East and South West, the company is a recognized leader in the development and operation of the most respected brands under the franchise licenses of Marriott International, Hilton Worldwide, Hyatt Corporation and InterContinental Hotel Group. For more than four decades, LBA Hospitality has continued to set higher standards in development, management and customer satisfaction, resulting in sustained and profitable growth for owners. For more information, visit LBAHospitality.com.

About the 3H Group

Based in Chattanooga, Tennessee, 3H Group has grown into an important and respected name in the hospitality industry since the company was founded in 2000. With the addition of coworking, residential and retail efforts, 3H Group continues to extend beyond its horizon. Consistently ranked internationally as one of the best hotel management and development companies, 3H Group creates exceptional experiences for clients and business partners. The 3H Group’s commitment to the core values ​​of honesty, hard work and hospitality enables the company to build and enrich communities. For more information, visit 3H.Group.

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